Search Engine Optimisation

Search Engine Optimsiation (SEO) is the process of designing and updating a website that it is likely to show up in organic listings for relevant user queries. SEO is very much specific marketing, in that it is how to appear top in the a search results page. For example, google uses SEO like no other search engine, and for this reason is the best and most commonly used search engine in the world. The basics with Search Engine Optimisation is that the search engine firstly identify target keyphrases. It then selects the key phrases in the varios webpage and provides you with the link to this site. Through this process the search engine should provide you with your relevant search results. Search engines detail their results through two process, indexation and ranking. Google use crawlers or bots to find pages for their search results.Pages that are linked from other search engine indexed pages do not need to be submitted because they are found automatically. Search engine crawlers may look at a number of different factors when crawling a site. However not every page is indexed by the search engines. Through indexation each search result is then ranked and the higher the ranking the higher up on the results page each result appears. There are a number of optimisation do's and don'ts, these include the following:
Optimisation Do's (Content Tips):

• Google ignores Meta Keyword Tags
• Focus on one or two keyphrase per page
• Regularly check your stats for popular phrases
• Make it text rich (avoid Multimedia)

Optimisation Don'ts

Avoid Spam techniques such as:

• Hidden or invisible text
• Keyword stuffing
• Bounce pages or cloaking techniques
• Page jacking (Plagiarised Content)
• Link Farms and Link Spam